Creating your own challenges can benefit both yourself and your business
Last month I decided to create and take on my own challenge. Yes, it may sound off the wall at first, but I’m sure you’ll understand why I did this once you get the details.
The purpose for this challenge was two fold. First, as an entrepreneur, it’s essential I take creative approaches to keep my business relevant, fresh and real. Second, it was a personal goal.
I turned the big 4-0 in October and wanted to increase my fitness level and lose some weight in the process. As a health coach, I decided to put my own services to work for myself. So I combined both my business and personal goals in what I called the Q-tober Challenge.
The official Q-tober Challenge was my commitment to lose a total of ten pounds in the 31 days of October. I documented the journey via my business social-media outlets like Facebook and my website blog. There was no turning back once I posted the Q-tober challenge on the web. I was excited, determined and a little nervous all at once.
Mind, Body and Soul
This challenge was born from a personal desire. I really wanted to enhance my health by increasing overall muscle and tone. And, yes, as I mentioned previously, I was turning 40, so why not? As a professional health and fitness expert, I’ve found most people don’t think too much about the lifestyle a health coach adheres to from day to day. Of course, I really enjoy taking care of my mind, body and soul with proper nutrition, exercise and meditation.
But as the saying goes, I’m only human. I love cupcakes and chocolate and just about everything in between, and while I’m being perfectly honest, I also crave burgers and fries from time to time. I think you get the point: Although living a healthy lifestyle is integral to my profession, I knew losing 10 pounds in 31 days would take serious commitment and effort—and this time my reputation was on the line.
From the entrepreneur’s perspective
From the entrepreneur’s perspective, this was a brilliant, free marketing opportunity for my business and services. I didn’t have to pay anyone for the creative concept and I was in total control of driving this campaign from beginning to end.
Social media was key in keeping this campaign alive and thriving. I even invited others to join the challenge with me. I was beyond excited about having the opportunity to share my personal thoughts, emotions and more with others during the weight-loss challenge.
Facebook was a powerful marketing resource for communicating updates, motivational inspiration and recipes every day. I was also able to use my website blog to expand on information and details regarding my nutritional and fitness program throughout the challenge. Ultimately, the Q-tober challenge provided me with an opportunity to enhance my knowledge and use of social media and blogging to advance my business.
Keeping Your Head Up
Reflecting on the meaning and purpose of a challenge was a surprising highlight for me. As with any “challenge” in life, it’s important to take a moment and really understand the “why.” Determine why you’re going to spend your time, effort, resources and energy to take on the challenges you do. Once this is established, you’ve created a safe place of strength and clarity in which you can retreat when you encounter resistance from the outside.
During this challenge, I discovered not everyone was “TEAM SUSIE.” They either didn’t understand why I was challenging myself, didn’t support me or just didn’t care at all about my goal of improving my health and fitness. Rather than allowing this to discourage me, I retreated to my place of safety and eventually began to find peace with the fact that this challenge wasn’t about everyone else. This was my challenge.
As entrepreneurs, our challenge is to create, maintain and eventually grow successful businesses without allowing external resistance to deter or discourage us. This realization reminded me to reinforce the importance of teaching my clients to stick to their challenges and run their own race. I’m happy to report that since the challenge I’ve incorporated a few new health-coaching techniques to my repertoire that have had a significant impact on my clients.
The Professional and the Personal
Blogging throughout the challenge was an absolute highlight. I discovered numerous benefits from this form of expression. I used blogging as a tool to share various types of services I provide, as well as my health-coaching philosophy. Additionally, using real images of food and myself on my blog was another key component for creating an interesting and inviting blog. Blogging for your business is a great approach to connect with your clients. It allows you to reveal your personality and share your knowledge while still featuring your services and business.
A more personal highlight revealed itself in a moment of disappointment. You see, I desired fireworks and confetti falling from the sky every time I resisted temptation or dropped a pound. Well, I quickly realized that wasn’t a reality. I had to learn how to reward and thank myself daily. I know we all want the positive strokes of acknowledgement and encouragement. However, through this experience, I truly came to find the significance of thanking myself for my own accomplishments rather than seeking it from others. So now I give myself a high five for all of my daily accomplishments, no matter how big or small. This treasure of gratitude is what continues to inspire me in business and in life.
The Q-tober challenge started with a desire to lose a little weight, but it quickly expanded into an amazing business and personal success in just over a month. The traffic to my website has increased considerably and my social-media presence only continues to grow.
You too should explore opportunities to challenge yourself. The outcomes can be remarkable. Take it from me: I challenged myself to lose but ended up gaining much more in the process. Go further today!
Article published on Latin Business Today website http://latinbusinesstoday.com/2013/11/go-further-today-challenge-yourself/